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Poker News Brief: Ultimate Poker Signs Deal with Reno’s Peppermill Nevada

by Haley Hintze

Licensed online poker site Ultimate Poker expanding its reach into the state’s second-largest market in early March, courtesy of a major deal with Reno’s Peppermill Resort Hotel. The recently renovated Peppermill is one of the leading casino destinations in the Reno-Tahoe market, whose population is dwarfed by greater Las Vegas, but remains the state’s second most populous region. The deal also includes four smaller Peppermill affiliated casinos -- Western Village (Sparks), and the Rainbow, Peppermill Wendover, and Montego Bay (all in Wendover). Ultimate Poker is associated with the Vegas-centric Station Casino family, and lacked prominent landbased casino exposure before this deal.

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