by Haley Hintze
Licensed online poker site Ultimate Poker expanding its reach into the state’s second-largest market in early March, courtesy of a major deal with Reno’s Peppermill Resort Hotel. The recently renovated Peppermill is one of the leading casino destinations in the Reno-Tahoe market, whose population is dwarfed by greater Las Vegas, but remains the state’s second most populous region. The deal also includes four smaller Peppermill affiliated casinos -- Western Village (Sparks), and the Rainbow, Peppermill Wendover, and Montego Bay (all in Wendover). Ultimate Poker is associated with the Vegas-centric Station Casino family, and lacked prominent landbased casino exposure before this deal.